This report provides an overview of millennials driving behavior - speed, places that are visited, seasonal differences in trip patterns, preferred roads, and parking spaces, etc. to increase overall customer retention rate and dramatically improve automakers and dealerships communication with millennials, the most active audience of consumers.
Bright Box has been collecting data for more than 5 years now. Each connected car device from Bright Box generates up to 8.7 million records (status records), which adds up to an average of over 2.3 million car status records. As a result, the company has accumulated more than 100 terabytes of data on connected cars from users in different countries.
For this report, Bright Box only analyzed anonymise data users between the ages of 18 and 35. The data were taken from users in 5 European countries where customers use our company's Connected Car services: Italy, Spain, France, Germany, and the United Kingdom.
«We did not put forward any hypotheses, but we simply asked questions whose answers would allow us to make proposals about how automakers and dealers should conduct their marketing activities. Our team formulated our proposals concerning measures to promote dealers and automakers on the basis of the results obtained. The purpose of this report is to provide insights and best practices on the most important concepts for how automakers and dealers should conduct their marketing activities», said Alexander Dimchenko, Bright Box.
From the report you can learn that the drivers who are the most likely to have lead feet in Europe are the Spaniards. But in general, as we have learned from our analysis, it is actually inaccurate to accuse millennials from Europe of speeding.
Our report is primarily focused on players in the automotive market, so that is why we decided to help dealerships by providing them with information about car dealership visitation by millennials. We found out that, on average, millennials go to the dealer once every 3 months. A total of 25% go to the dealer once a month. And 10% visit once a year or less.
Also, you can find information about the destination of millennials trips. And, millennials use their cars most of all to visit places associated with food. They drive their cars to restaurants and bars. In addition to logical trips to gas stations and parking lots, a fairly large number of trips are made by millennials to social places, such as kindergartens or schools.
Bright Box has started to implement the Remoto AI 2 years ago. Remoto AI processes trips and detects trip features. (It detects accelerations, breakings, turns, stops, overtaking, etc.). Remoto AI compares driving styles by trip features and returns a score for each driver which correlates with accident probability. Service can provide you with a prediction about the fuel consumption of a particular driver, recommendations about when it is time to service a car, load distribution by area, identification of user groups by driving style, travel locations, and travel time. We also decided to assess how aggressive millennial drivers are. 50% of millennials have a score of less than 4, whereas only 16.5% of drivers over the age of 35 have such a score. Similarly, 50% of drivers over 35 have a score of more than 5.6, but only 15% of millennials have such a high score. As a result, we can conclude that according to the scoring results the average millennial is a more aggressive driver than the typical older driver.
For more insights please download the report “Millennials on the move” here: https://remoto.com/report-about-millennials-driving/