REMOTO    /    Cloud-Based Connected Car Platform
07 August 2018
Bright Box Powers Connected Car Application for Participants of MINI TAKES THE STATES 2018
Bright Box Powers Connected Car Application for Participants of MINI TAKES THE STATES 2018

Bright Box, the global vendor of Remoto Connected Car platform partnered with the MINI USA, a division of the BMW Group to develop a custom Mobile Communication Platform for the MINI community and the MINI USA team participating on MINI TAKES THE STATES, the legendary biennial MINI owners road rally.

This unique innovative product provided MINI owners with connected car services that enabled them to monitor various aspects of their vehicle’s performance during the seven day rally, connecting MINI enthusiasts to their vehicles via a mobile app.

MINI TAKES THE STATES (MTTS) is a consumer-based loyalty event that started simultaneously in Orlando, Florida, and Portland, Oregon on Saturday, July 14, 2018, and converged at Keystone Resort, Colorado on Friday, July 20.

As vendor of a turn-key connected car platform, Bright Box provided certified OBD dongles to be installed in the vehicles, a web-based control panel, and a customer app. The Сonnected Car platform was deployed in more than 700 vehicles during the rally. Combined with the Customer Retention Solution, this created a unique platform with aggregated customer and car information for MINI USA.

The Connected Car solution for MTTS 2018allowed users to run a vehicle health check, see their vehicles’ dynamic data such as fuel consumption, range, engine temperature, door status, accelerometer data, detailed trip history.

In addition the solution offered MTTS route locations, location of other MTTS participants in a heat map, as well as MTTS news including an Instagram and Facebook share option. In addition, push-notifications to inform participants of special news was shared through the mobile app.

There have been six MTTS road trips starting with the inaugural rally in 2006. The seventh biennial MTTS rally traveled through America’s scenic backroads and byways. “We are pleased to be part of an international team to support this innovative project, using our technology to help make this epic road trip informative, engaging and fun for MINI fans.” said Robert Schuessler, Connected Car VP Europe Bright Box, member of Zurich Group.

About Bright Box

Bright Box (100% owned by Zurich Insurance Group) is a global corporation that is specialized in solutions and platforms in the connected car sector. Bright Box providesa turn-key connected car platform Remoto ( that links drivers to their cars, and the vehicles to car manufacturers (OEMs), dealerships and 3rd party service providers. Bright Box was declared one of the top five vendors in the Connected Car market from 2017 to 2021 by Technavio, and one of the top 300 companies in the Internet of Things field according to Berg Insight.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 126 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.

Share news
Related news
14 June 2019
Bright Box Named Finalist for Automotive nomination of the Microsoft 2019 Partner of the Year Awards
Bright Box, global connected car vendor, today announced it was named a finalist in Automotive nomination the Microsoft 2019 Partner of the Year Awards competition. The annual awards recognize Microsoft partners demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Award winners and finalists from around the world will be recognized at Microsoft Inspire, July 14–18, 2019, in Las Vegas, Nevada.
14 June 2019
Bright Box Appoints Ismail Makhlouf as VP Global Sales
Bright Box, a global vendor of connected vehicle services and a part of Zurich Insurance Group, today announced the strategic promotion of Ismail Makhlouf as VP Global Sales to support the Business Development and management of Sales Organization across all regions excluding the USA effective. Ismail previously held the position of Managing Director at Middle East office, now he will combine this role with new promotion.
14 June 2019
Bright Box released Free Comprehensive Research About Millennials’ Driving Based on 1M real Millennial’s trips
This report provides an overview of millennials driving behavior - speed, places that are visited, seasonal differences in trip patterns, preferred roads, and parking spaces, etc.  to increase overall customer retention rate and dramatically improve automakers and dealerships communication  with millennials, the most active audience of consumers.
14 June 2019
Global Connected Car vendor Bright Box achieved ISO/IEC 27001:2013 recertification
Bright Box, a global vendor of solutions for the connected car industry, announced today that an independent audit of its compliance with ISO/IEC 27001:2013, one year from its original certification has confirmed the firm’s recertification for another year-long period.
Sign up for our free newsletters
By clicking Sign up, you agree to send your info to Remoto who agrees to use it according to their privacy policy
Empower your business today with artificial intelligence!
By submitting this form, you agree to send your info to Remoto who agrees to use it according to their privacy policy