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Bright Box Appoints Ismail Makhlouf as Managing Director at Middle East office

Bright Box, a global vendor of connected vehicle services, announced today the hiring of Ismail Makhlouf as the company’s Managing Director of their Dubai office. Makhlouf will be in charge of business development and operations in the Middle East.

Makhlouf, who has over 14 years automotive industry sales expertise to offer Bright Box, joins the company from Nissan Middle East, where he was Deputy General Manager for product marketing, with the roll of overseeing and managing the full Nissan Line up across the Middle East and LEVANT markets including the launch and deployment of the Nissan SmartCar (Remoto solution) in the UAE. 

"We’re extremely glad to have Ismail Makhlouf join the Bright Box team. He has extensive experience working in countries such as Egypt, Saudi Arabia, and the UAE, which gives us reason to believe in the prospects of introduction and increasing sales in the Middle East, Africa, and the LEVANT», said Ivan Mishanin, CEO of Bright Box.  

Ismail holds a Bachelor of Arts in Commercial Studies from Cairo University and an MBA from the Maastricht School of Management (MSM) in the Netherlands.